Top 5 Beauty Retail Apps on iOS in Oceania: Q4 2024

In the fourth quarter of 2024, the beauty retail app landscape on iOS in Oceania saw varying trends across the top five applications. Here's a closer look at their performance based on data from Sensor Tower.

MECCA - Beauty Shopping experienced a notable increase in weekly downloads, beginning with 5.4K at the start of the quarter and peaking at 10.9K during the week of December 23. Weekly active users demonstrated a gradual rise from approximately 130K to over 143K by the end of December.

Sephora - Beauty Shopping showed a fluctuating trend in downloads, reaching a high of 10.1K in the week of November 25. Active users grew steadily, peaking at around 85K before tapering off to 69.5K by the quarter's end.

Lush Fresh Handmade Cosmetics had a remarkable spike in downloads, reaching 12.6K in the week of December 23. The app's active users mirrored this trend, rising sharply to 8.9K in the same week.

Adore Beauty | Shop Beauty Now maintained a steady download rate with a peak of 1.9K in late November. Active users hovered around 30K, with slight fluctuations throughout the quarter.

Finally, Think Dirty – Shop Clean saw sporadic revenue changes, peaking at $706 in mid-October. Downloads varied, peaking at 1.2K in mid-December, while active users increased from 1.5K to 2.9K by mid-December.

For more insights into these trends, visit Sensor Tower.